Strategic Growth for Lifestyle Brands
I've built it, not just consulted on it.
I help independent fashion and homeware brands scale through ethical production, operational systems, and integrated strategy. Over a decade as founder of Yosuzi, I built a sustainable brand across four countries—managing international supply chains and proving ethical production works commercially through The WOMA Project.
I know which operational systems matter when, what makes e-commerce convert, and how to build campaigns that generate measurable revenue—because I've navigated these challenges myself.
You're partnering with someone who brings complete founder-level experience. Less guesswork, fewer costly mistakes, recommendations grounded in commercial reality.
A BIT ABOUT MY JOURNEY
I founded Yosuzi in 2015 after visiting my native Venezuela and being inspired by the millinery craftsmanship of indigenous artisans in La Guajira. What began as a collection of hand-woven hats has evolved into a premium sustainable brand offering accessories and homeware, with production in Ecuador, Colombia, India, and the UK.
Over the next decade, I grew the brand to seven figures in annual revenue, secured stockists including Selfridges, Net-a-Porter, Harrods, and Le Bon Marché, and earned press in Vogue, Vanity Fair, and Harper's Bazaar—all unpaid. Our pieces have been worn by Beyoncé, Gigi Hadid, and Emma Roberts.
Building the brand taught me that commercial success and social responsibility aren't opposing forces. I created The WOMA Project—a sustainable sourcing model providing fair compensation to artisan partners, with a portion of each sale supporting CEPIN, a nonprofit focused on health and education for Guajiro children in Venezuela.
I've been the founder juggling every role—figuring out manufacturer relationships at 3am, refreshing analytics wondering why engagement isn't converting to sales, making mistakes and learning from them.
If you're building a lifestyle brand, I understand. This experience shapes how I work now—helping you grow strategically while embedding sustainable practices that strengthen your business, not just your messaging.
WHO I WORK WITH
I tend to work best with independent lifestyle brands who are past the "just getting started" phase but not quite at the "we have a full team" stage yet.
Usually, you're:
Doing around £100K-£2M in revenue
Great at design but overwhelmed by operations, and posting on Instagram but not seeing it translate to sales
Production and logistics feel chaotic—you need better systems, warehousing, or help finding manufacturers
Know you need to scale but unsure what to prioritize first
Ready for strategic help but not ready for a full-time CMO
If this resonates, reach out.
HOW I CAN HELP
I work with lifestyle brands through project-based partnerships and strategic leadership, depending on where you are and what you need most.
Production & Sourcing
Building resilient, sustainable supply chains
Production feeling chaotic? I help you find manufacturers, streamline operations, and build supply chains that support growth—from launching your first collection to implementing sustainable production at scale.
I handle sourcing, vetting, negotiations, quality control, operational systems, and guidance on sustainability communication—how to talk about your values authentically without greenwashing.
Having built relationships with artisans and factories across four regions, I know what works financially, not just philosophically.
Strategic Brand Leadership
Fractional CMO/COO for scaling brands
Some lifestyle brands need ongoing strategic guidance—not theory, but founder-level thinking on marketing, brand positioning, growth, and team building, without the full-time executive cost.
I work with select brands on retainer, providing marketing strategy, campaign oversight, brand development, content direction, growth planning, and guidance on when to hire, what roles you need, and how to structure your team as you scale.
Think of it as having an experienced CMO in your corner—one who understands the nuances of lifestyle brands and has scaled one themselves.
Launch & Campaign Execution
Making your launches feel like events, not just product drops
Launching a new brand, collection, or entering a new market? I handle the complete process—production setup, manufacturer relationships, brand development, campaign direction, photoshoots, influencer partnerships, email strategy, and event activations that drive sales.
Whether it's a brand launch, seasonal drop, sample sale, pop-up, or launch party, I create moments that convert to revenue—not just Instagram content. I know what creates momentum that lasts.
Brand Development &
Digital Presence
Integrated creative direction and e-commerce
Your website, content, and visual identity need to work seamlessly. I handle the full digital foundation—brand aesthetic, photography direction, e-commerce strategy, Shopify setup, page optimization, and customer automation.
I design how your brand shows up across every touchpoint, understanding both the aesthetic and technical sides of lifestyle e-commerce.
WHY WORK WITH ME
I See How Everything ConnectS
Most consultants specialize in one area: marketing, operations, or production. I've managed them all simultaneously—which means I understand how your production timeline affects your launch campaign, how your warehouse setup impacts fulfillment, how manufacturer relationships influence quality control.
When I recommend a tech system, I've already considered your team's workflow. When I craft a brand campaign, I'm drawing from your values and what makes your story authentic. When I help you choose manufacturers, I'm factoring in both your brand narrative and pricing strategy.
I see around corners because I've already navigated them. I know which problems are coming and which solutions actually work in the messy reality of running a brand—not just in theory.
GET IN TOUCH
Let's talk about your brand—where you are, where you're going, and how I might help you get there. I'd love to hear your story and explore whether we're a good fit. No pressure, just an open conversation about potential.
